Archive for September, 2007

Sep.5.07 by Melinda RobertsLost Link Juice is Everywhere!

When will the search engines start to realize that it’s not the anchor text that counts so much as the text surrounding it? There are billions of great link backs out there from online newspapers, online journals, and respected online communities that point back to web pages using URL’s. Because these back links are straight URL’s, they aren’t getting the weight and credit they are worth.

How about also taking into consideration plain text URL’s that lack the link? There are billions of those lying around the internet giving back no creditability what so ever. These plain text links would be easy to detect with adding a small algorithm to their “spiders”. How hard can it possibly be to pick up on http:// and www and recognize that it is being a reference, or has importance, to the article?

As website owners, we don’t have much say so in how our website is being referenced. Great back links are being left out of the mix because online newspapers and journals are not here to feed your websites food to the search engines. Sometimes if you ask kind enough, high authority sites will allow you to pick your anchor text. Other than that, you are losing out on some great juice you naturally earned.

All I’m saying is give all links, even the little ones, a chance to make an impression for website rankings. There’s a lot of lost juice out there!

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