All websites should serve the purpose of either selling services/products, or informing their users. No matter what your business plan is, the user always comes first. To have a successful online marketing campaign, you have to corner your niche and target your audience.
There are an abundant amount of online marketers that push clicks and traffic as being a buying factor into their services. The line I use all too often is that you can lead a horse to water, but you can’t make them drink. Horses are one thing, but when you start leading animals down to the watering hole that don’t naturally drink from them, conversions are 99 times harder to come by. This is why target marketing is so important in todays online industry.
Not only will target marketing be the soul driving factor of the search engines in the near future (I suspect within the next 3 years), it is also the easiest way to grab your audience and sell them on your purpose.
Social networks such as Facebook and Myspace are making it easier than ever before to create our own little sections and leach off it’s pre-defined juice (or users rather).
Recently I created a Mypsace profile for BestPartyEver.com to bring in targeted traffic. With BPE being it’s own social network for party goers, vendors, and event planners; what better audience to target than those already apart of a social network?
With this in mind, I also thought about the possibilities that Myspace already offers. Myspace has groups for users interested in different areas. Groups are probably one of the easiest places to scrounge around and dig up potential traffic. Since BPE is for parties, we can focus on the groups planning weddings, baby showers, army wifes, food vendors, and party/event planners.
Taking it a step beyond adding friends to our newly created Myspace, I added a list of services that we offered. This is to funnel the Myspace visitors to our BestPartyEver.com page.
Of course after users are so kindly to add us to their Myspace page, I have to thank them. What a better way than to create “comment stickers” or banners to lay out the basics of what BPE can provide to them as an individual. All comment stickers should focus on our groups for a more personal touch. Those planning a wedding will get “Plan your wedding with BPE,” and those holding a baby shower will get “Celebrate the birth of your baby using BPE” and the like.
Putting in the extra care to market a target audience per the individual’s wants and needs is a surefire way to not only increase your traffic, but your conversions as well.
