Client: Property Management company which focuses on Playa Del Carmen Mexico rentals and purchase.
This client is a property management company that required lead generation for rental and purchase of vacation properties in the town of Playa Del Carmen, Mexico.
The goal: Raise overall exposure of website and bring relevant traffic interested in renting or buying a vacation property.
When people across the nation or across the world searched for vacation properties in Playa Del Carmen, we wanted them to find this website. We focused heavily on the related terms to drive as much traffic as we could. The client was interested gathering leads of potential buyers and renters.
Rankings As of July 9th 2007.
| Website / Search Term | Yahoo | MSN | |
|---|---|---|---|
| Playa Del Carmen Vacation Rentals | |||
| - Playa Del Carmen rentals | 1 | 15 | 1 |
| - Playa Del Carmen real estate | 2 | 29 | 3 |
| - Mexico Real Estate | 4 | 19 | 20 |
| - Playa Del Carmen condominiums | 4 | 19 | 2 |
| - Playa Del Carmen condos | 4 | 28 | 1 |
| - Playa Del Carmen rental | 4 | 28 | 1 |
| - Playa Del Carmen mexico real estate | 5 | 15 | 62 |
| - Playa Del Carmen | 7 | 25 | 14 |
Summary
Of note here is the top positions in Google for “Mexico Real Estate” and “Playa Del Carmen“. This website dominates the rankings for almost every term related to their industry. Website Lead Generation increased over 200% from the previous year.
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