Search Engine Marketing Unveiled
What is Search Engine Marketing (SEM), how it is different from SEO, what are the costs, and what can I expect?
Where will my ad show up?
When you sign up with a pay per click service your ad will show up in the Sponsored Search section in the search engine you are advertising with. In the major search engines, this is the first 2-4 listings on the top of the page, as well as the listings down the side of the page. You will notice the words “sponsored listings” where these ad’s appear. Within the search engines’ network, your ad will be displayed in designated areas marked with “sponsored search” above or below the ad.
- Google network - AOL, Netscape NetCenter, EarthLink, CompuServe, Shopping.com, AT&T, and Ask.com are all apart of the Google Search Network. About.com, Lycos, NYTimes.com, InfoSpace, Reed Business, HowStuffWorks.com, business.com, food.com, and HGTV.com are some of the extensive content network partners. Your ad’s are likely to show up within these sites if they relate to your topic. There is also a whole slew of web pages that have signed up with Google to display targeted ad’s where you may also be displayed.
- Yahoo network - If you are apart of the Yahoo Search Marketing network, your ad’s will display in the Yahoo search engine along with partner sites such as InfoSpace, AltaVista, CNN.com, Disney.com and others.
- MSN network - Your ad will be displayed withn the MSN Search Engine as well as Windows Live Search.
How much will this cost me?
Pay per click is what it states. No matter which search engine you decide to go with, you pay once your ‘ad’ is clicked upon……….
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