Search Engine Optimization Techniques & Strategies On-Page Factors
Before you start diving into search engine optimization, you need to make sure that your website reflects the terms you wish to rank for. There are a few free tools out there that can help you along with this decision.
Which keywords do I use?
Here are a few tools the pros use to come up with appropriate targeted keywords that will benefit your website. One is sponsored by the Google’s AdWords program and gives you basic search volume graph statistics. The other is the Yahoo’s Search Engine Marketing tool that gives you statistics on how many times a search was done on a particular keyword the previous month.
Whatever tool you fancy, they do just about the same thing. They both let you know which keywords are more popular than the other.
Finding the General Terms
The above tools only help you narrow down your keyword selection if you know what you are looking for. Coming up with the selection is part science and part art. In fact, nearly all of it is common sense. You only need to answer one question: What is the main subject of your website/web page?
Let’s go back to our real estate example. If your website is promoting selling real estate in Phoenix, there is no reason you need to rank #1 for the term “real estate.” Ranking for such a general term will send ample amounts of traffic to your website, but only a slim percent will actually be looking for real estate in Phoenix………………………..
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