Top 5 SEM Myths Uncovered
SEM stands for Search Engine Marketing and is the practice of advertising through online paid mediums.
Many internet users are unfamiliar when they come in contact with SEM practices because of the way they tie into search engine optimization. This is where a lot of the confusion derives from.
Let’s clear up a few misconceptions by uncovering what we feel are the top 5 SEM myths.
1. Pay Per Click Keywords that cost the most will get me better results
Not quite. Just because you are paying more out of pocket does not mean you will receive better results from your spendings.
For example: If I were to bid high enough to receive top rankings for the term “Real Estate” I may in turn receive tons of traffic. But how focused is this traffic? Not at all. And because my keyword is not focused to what I offer, I might as well be throwing my advertising dollars to the wind.
If you want the most bang for your buck (literally), you want to bid on keywords that are focused and to the point. Might I suggest “Arizona Adult Community” or “Phoenix Real Estate Broker”? Users searching for these terms are a million times more likely to turn into leads than those looking for “real estate” alone.
Just another tip: Link your ad to the direct page of what you are advertising. A search engine user will get frustrated if you promise them information and they do not find it on your linked to page. Just trying to save you a few bucks.
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